Key Players

Inventing the future of sports technology

Garrick Barr


Garrick is widely credited with permanently changing the way basketball coaches and general managers do their jobs, by bringing coaching-level, in-depth statistical capture and analysis to basketball. During his first year at the Phoenix Suns in 1992, Garrick was instrumental in developing the first sports digital editor and online scouting database. The former college coach saw the enormous potential of linking pro-level stats, and the resulting analytics, with corresponding video. Once Garrick combined his design ideas with technology, NBA teams quickly confirmed the value of his solution – and the rest, as they say, is history. Twelve years, six patents and many new technology breakthroughs later, Garrick’s designs have evolved into a full suite of workflow, data gathering and advanced analytics tools that are indispensable resources for basketball teams worldwide. Today, Garrick continues in his quest of leveraging the latest technologies to bring every possible benefit and advantage to sports teams and fans around the globe.

Nils Lahr

Chief Technology Officer

Credited as one of the pioneers of streaming media – now Windows Media and MPEG4 – engineering whiz Nils Lahr began his career innovating the early digital studios for CNNi.  In 2004, Garrick recruited Nils to partner with him to develop application software and streaming media for Synergy’s clients, and to develop and refine the software architecture of all Synergy products and internal systems.  Today, most of Synergy’s technology is proprietary, and Nils continues to innovate as he manages Synergy’s development efforts and oversees the work of the company’s outstandingly committed development team.

Jamie Cromack, PhD

Chief Operating Officer

Jamie has more than 25 years of extensive experience in communications and communication technology.  She is a three-time Telly Award winning producer, taught at Arizona State University in the Walter Cronkite School of Journalism and Mass Communication and also at the Art Institute of Phoenix. Before joining Synergy, Jamie worked at Microsoft Corporation in their Advanced Research Group where she investigated innovative uses of technology for education and training. Jamie currently works “behind the curtain” to keep Synergy’s business operations running smoothly.

Skip Hawk

Chief Marketing Officer

Skip joined Synergy in 2015, and brings over 35 years of experience in worldwide sales and marketing of desktop and internet-based products and services to businesses and consumers. Skip started his career with IBM, and then moved to Silicon Valley in the 1980s. After years as an executive at leading database and software application companies, Skip entered the online ecommerce market and was the founder of one of the first successful online eCommerce businesses. Skip also has extensive experience in forming strategic partnerships, multiple channels of distribution, and OEM relationships. In addition to his marketing responsibilities at Synergy, Skip is leading Synergy’s charge into the Fan/Consumer marketplace.

Mark Silver

Executive Vice President, Products and Services

After the 2007-2008 NBA season, Mark left the Philadelphia 76ers staff to join Synergy.  Mark manages Synergy’s product planning, sales and account management teams, and Synergy’s award winning customer service organization.  In addition, Mark is responsible for the management of Synergy’s process of dissecting and analyzing every game played, worldwide.

Jason Brichta

Chief Financial Officer

Jason joined Synergy in early 2016 after 15 years of financial management, budgeting, forecasting and business analysis experience in both the public and private sectors. Jason proudly sports an MBA from the University of Texas (go horns!), and is responsible for all accounting and financial management for Synergy. He is adjusting to life in the Pacific Northwest, and his planning and project management skills, as well as his love of sports, are proving to be a valuable addition to Synergy.

Deb Brichta

EVP Business Operations

Deb joined Synergy in 2016, leaving her VP Operations position at Morgan Stanley. She brings over 20 years of experience building and managing large training, customer service, human resources and strategy organizations worldwide. Deb’s extensive experience in guiding companies through strategic partnerships, joint ventures and rapid growth will be a major asset to Synergy as the company continues its worldwide expansion and growth.  At Synergy, Deb is responsible for worldwide Training, Customer Service and Human Resources.

Scott Mossman

Vice President, Business Development for Team Products and Services

Early in his 20-year career as a successful college basketball coach, Scott Mossman coached with Garrick Barr at Grand Canyon University, helping their team win the 1988 NAIA Division I National Championship.  In 2004, Scott joined Synergy to spearhead USA sales efforts and business development.  Through the years, he also teamed with Garrick to design several new Synergy products, offering solutions through the eyes and experience of a college coach.